Customer Journey Map
It was quite interesting activity to be done every week from the lectures and getting a charming badge at the end of its completion. One of mine personal favourite activity among all those were making a customer experiencing map in which a restaurant experience of the customer organized from the entering the restaurant till the departures and was also explained what improvements could be made at certain points where the guest experience could be made much better.
It is divided into different phases for the journey map:
Phase 1 – Awareness
Everything begins with a need: somebody encounters a true issue—a problem area—or gets mindful of something they’re feeling the loss of that could make life simpler, better, or more pleasant. Attempt to see your clients’ passionate purchasing ventures from their viewpoint
Phase 2 – Search
Where the client turn to search for the things they are looking for around from their known ones or search it online.
Phase 3- Consideration
When a client has found your item or administration, it’s an ideal opportunity to stand apart from the rest. This is the principal critical point in time for a client.
Phase 4- Purchasing
The most important phase for a clients experience journey which makes him to decide to revisit where the organization has to put some extra efforts for their clients to give them feeling of satisfaction.
Phase 5- Loyalty
When a client makes it this far in their journey, they’ve arrived at the third critical point in time. At the end of the day, they’ve become a steadfast client and need to purchase from you once more. At the point they’re likewise liable to offer references to different clients and supporter for your image online.
Digital Marketing
Another thing i would like to reflect on the guest lecture on Digital Marketing. This was the most needed topic to learn about as this one is the most trending concept in every field especially in tourism.
From that lecture i was able to summarize some information on digital marketing that the expanding number of versatile clients, bringing down costs of advanced advertising administrations and rising viability of online media systems are a couple of the huge number of reasons which has prompted the far and wide reception of computerized showcasing techniques by the movement and the travel industry.
Prior, most shoppers of the movement and the travel industry areas perused objections and booked their schedules through online mediums utilizing work areas and PCs. In any case, presently, the business has slowly however quickly saw a move from work areas to cell phones. The friendliness business, yet advanced utilization in general has encountered this change. Computerized utilization today is startlingly not the same as how it was even only a couple years prior. In that capacity, there are present day world new companies coming up in the generally exceptionally immersed travel and the travel industry area which are versatile as it were. The whole business is going portable, in a real sense.
Notwithstanding, an enormous level of appointments today are as yet done generally utilizing actual methods regardless of all the exploration and the subsequent official choice being made utilizing on the web channels. Doubtlessly, the capacity to book online could essentially support deals. The greatest advantage of web based booking would maybe be appointments made by a minute ago voyagers who book an inn for the very day.
Despite the fact that the greater part of the movement and the travel industry area has moved on the web, it’s essential to take note of that the progress has been immediate and tasteless with the same old thing or diverse being offered by visit administrators and travel services. Online has given an advantageous stage to evaluating new imaginative procedures for practically no expense. Travel and the travel industry brands need to investigate utilizing on the web mediums and idealizing creative advanced promoting procedures to offer shoppers something new and not quite the same as conventional voyaging encounters.
Numerous brands likewise tragically advertise and making a presence on each web-based media web page out there. This could truly hurt an all around spread out advanced showcasing methodology. Brands don’t understand that they’re sabotaging their own endeavours. The key is to distinguish the destinations with the clients coordinating a brand’s intended interest group and afterwards viably utilize that stage to relieve buyer interest. It’s a lot less difficult and undeniably more powerful.
Over – Tourism
One of the another interesting topic i want to share about is Over-tourism
When there are such a large number of guests to a specific destination. . At the point when lease costs push out nearby occupants to clear a path for occasion rentals, that is over tourism. At the point when tight streets become stuck with vacationer vehicles, that is over tourism. At the point when natural life is frightened off, when sightseers can’t see milestones due to the groups, when delicate conditions become corrupted – these are for the most part indications of over tourism.
As the tourism industry is growing and there are no concerns for its impacts and this uncontrolled growth has led to cross the threshold limit at many tourist places creating more number of problems with it.Over tourism isn’t only a major city issue; it has been recorded in wild zones and public parks and many more area.
And to minimize this kind of major problem there has to be responsible travel and sustainable tourism practices to be followed for managing tourism in well organized and effective way so that the negative impacts can be excluded and preventing over tourism.Concluding, changing the face of tourism includes building awareness for tourists, keeping charges for not following, Go green, do not litter and respect the locals.